Key Considerations for Post-Incident Media Response

In today’s world, news of a corporate disaster or fatal injury travels fast.  In less than a minute from the time an incident occurs, media phone calls begin.  There are countless recent examples of how companies have botched initial post-incident communications in such a way that their actions have led to devastating consequences, from inviting political attacks or litigation to causing shifts in political opinion that directly diminish stock prices.  A company must have a battle-tested plan for an immediate incident response that includes media communication and public outreach.  View this Construction Executive article  to see Sutherland Partners Lawrence Dany and Matt Gatewood discuss four considerations companies should keep in mind when planning a post-incident media response.


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